Here at Shepherd Financial, we don’t like to make guarantees. There is too much uncertainty in life, people, politics, and the economy to promise we can give you peace of mind. (On top of all that, our compliance department simply won’t allow it!)
Rather than adopt a gloomy attitude about the whole situation, though, we try to live by some general rules of thumb when it comes to our investment management strategy. One of the most important is this: diversification matters. You’re undoubtedly familiar with the idiom, ‘Don’t put all your eggs in one basket.’ Well, that’s diversification. It helps you reduce the volatility of your portfolio over time by spreading your investments around and limiting your exposure to any one type of asset. The goal is to maximize return by investing in non-correlated asset types that would each react differently to the same event.
Of course, you should take both your time horizon and risk tolerance into consideration when thinking about your own investment strategy. And don’t forget that your time horizon will change. A reallocation of assets may make sense for you upon passing certain mile markers in your life.
Now remember: neither asset allocation nor diversification guarantee a profit or protect against a loss. But they may help mitigate the risk and volatility you experience in your portfolio.
If you’re already a diversified investor, you may be wondering about this discrepancy: the market seems to be doing very well lately, but your portfolio doesn’t reflect the same high numbers. There are two reasons: how you are defining the market and the very function of diversification. If you only look at the Dow, S&P, and other domestic stock indices, numbers are up. But many other asset classes have lagged. So while it can feel frustrating to not capture those market highs, your diversified portfolio is actually doing its job. Because of its diversification, it will likely never outperform the highest returning market index.
An underlying thread in how we think at Shepherd is, ‘It’s part art and part science.’ Whether that informs the way we advise plan sponsors regarding the design of their corporate retirement plans or individuals with respect to their investments, we know each situation involves unique factors and considerations. We believe our strength lies in taking deliberate time with our clients to understand those factors. As true in the portfolios we monitor as in the clients we serve, we know diversification matters.